With a fierce, proud statement of both heritage and personal identity, Owen Snaith has navigated his way from a queer boy in a traditional Scottish fishing town to emerge as a confident designer with a clear, unique voice.

Colour, romance, and storytelling are evident in the designer’s embrace and celebration of the rich breadth of numerous Scottish crafts. A bold but poetic handwriting is grounded in craftsmanship, collaboration, and community. This exciting collection includes nautical hand-knitted ganseys, 100% Scottish hand-woven wool fabrics and hand-worked copper jewellery. Instigating some powerful partnerships, Owen has nurtured collaborations and established a brilliant rural collective of skilled craftspeople who have worked with him to create a special and empowering result.

The birth of a new and unique tartan, named Incentive, marks a major achievement.
Bold and unapologetic, this ‘loud and proud’ textile takes centre stage in a dazzling and accomplished collection, blazing a trail for an alternative narrative of Scottish freedom.