A romantic tale of a queer boy navigating his way through a Scottish fishing town. Snaith’s work explores his family heritage and experience growing up in a tight-knit community. A poetic thread weaves through his work, grounded in craftsmanship, collaboration, and community.

His collaborations have seen the colliding of a rural collective of crafters and the birth of the Incentive tartan, a cloth deep-rooted in heritage and pride. Incentive is unapologetically shocking, creating an alternative narrative of Scottish freedom.

Owen Edward Snaith is a Dunbar born designer and creative. Snaith graduated from the University of Westminster, showcasing his graduate collection ‘Incentive’ at LFW in 2022. Since graduating, his work has been featured as part of the V&A Dundee’s ‘Tartan’ exhibition, sparking a collaboration with drag icon Cheddar Gorgeous. In addition, Snaith has been featured in notable publications including The Guardian, Elle Italia, The Greatest Magazine, WWD, The Industry.fashion and 10Men.